7 Exciting Reasons the Hong Kong Tourism Board’s PANDA-MONIUM Campaign is Winning India

The Hong Kong Tourism Board (HKTB) has unveiled a vibrant new cultural campaign called ‘PANDA-MONIUM’ across India, aiming to reignite Indian travellers’ interest in Hong Kong. Designed in collaboration with SOCIAL, this unique campaign brings the spirit, charm, and creativity of Hong Kong to audiences in India through panda-themed installations, interactive activities, and engaging cultural trivia.

A Fresh Push to Revive Tourism from India to Hong Kong

After the global slowdown in travel during the COVID-19 pandemic, the Hong Kong Tourism Board has been actively exploring ways to revive inbound tourism. India has emerged as one of the fastest-growing markets for international travellers, and HKTB sees tremendous potential in attracting Indian tourists who are seeking culturally rich and exciting urban experiences.

The ‘PANDA-MONIUM’ campaign is designed as a joyful celebration of Hong Kong’s vibrant culture. It offers Indian travellers an immersive preview of the city’s famous street markets, culinary diversity, nightlife, and shopping districts — all symbolised by playful panda-themed experiences that capture attention instantly.

Panda-Themed Installations and Interactive Trivia

At the heart of this campaign are panda installations set up at several SOCIAL outlets in major Indian cities like Mumbai, Delhi, Bengaluru, and Hyderabad. Visitors are greeted by striking panda art pieces, photo booths, and trivia walls featuring fun facts about Hong Kong. These activities aim to create buzz on social media and spark curiosity about the city.

The Hong Kong Tourism Board has carefully designed these experiences to be highly shareable. Guests can take photos with giant panda props, participate in quick games to win Hong Kong-themed merchandise, and scan QR codes to learn about must-visit attractions, hidden cultural gems, and unique festivals in the city.

Why Focus on Indian Travellers

India has become a priority market for the Hong Kong Tourism Board for several reasons. Indian tourists are known for their growing appetite for international travel, their interest in luxury shopping, and their love for culinary experiences. With increasing direct flights from Indian cities to Hong Kong, HKTB sees an opportunity to position the city as a convenient and exciting getaway for young professionals, families, and culture enthusiasts.

Moreover, Indian travellers tend to travel in groups, stay longer, and spend more on shopping and entertainment. The Hong Kong Tourism Board believes the ‘PANDA-MONIUM’ campaign will plant the seed for long-term travel planning and boost arrivals in the coming holiday seasons.

Promoting Hong Kong as a City of Contrasts

Through this campaign, the Hong Kong Tourism Board also hopes to highlight the city’s diversity. Hong Kong is famous not only for its skyscrapers and nightlife but also for its heritage temples, scenic hiking trails, and tranquil outlying islands. The campaign materials introduce Indian audiences to lesser-known attractions like Tai O Fishing Village, Lantau Island, and Dragon’s Back hiking trail, encouraging travellers to see Hong Kong beyond its urban image.

The Hong Kong Tourism Board believes that showing both modern and traditional sides of the city will resonate with Indian tourists, who value cultural richness and variety in their travel choices.

Strategic Partnership with SOCIAL

Collaborating with SOCIAL, a popular chain of urban cafés and bars, is a strategic move by the Hong Kong Tourism Board. SOCIAL’s youthful, creative audience aligns perfectly with the target demographic HKTB wants to attract — millennials and Gen Z travellers who seek new experiences and love sharing them online.

This partnership allows the Hong Kong Tourism Board to directly engage with thousands of potential travellers every day in fun and relaxed settings, turning cafés into cultural gateways to Hong Kong.

A Step Toward Sustainable Tourism Growth

Beyond immediate promotion, the Hong Kong Tourism Board is also emphasizing sustainability and responsible tourism. Campaign materials showcase eco-friendly travel options such as public transport, cycling routes, and green hiking tours. The board aims to position Hong Kong as not just an entertainment capital but also as a responsible travel destination that aligns with global sustainable travel trends.

Looking Ahead

The Hong Kong Tourism Board has hinted that the ‘PANDA-MONIUM’ campaign is just the beginning of a series of India-focused initiatives. More pop-up events, culinary festivals, and influencer collaborations are planned in the coming months to keep Hong Kong top of mind for Indian travellers.

As Indian outbound travel continues to rise, HKTB is optimistic that these creative cultural campaigns will play a major role in boosting arrivals and strengthening India-Hong Kong tourism ties.